Laura is a hands-on executive integrally involved in the success of each of our client’s campaigns. A 20-year PR veteran, Laura worked for global agencies and in-house as vice president of public relations for Hasbro’s video game division prior to launching 360PR in 2001. Over the years, Laura has helped launch, reposition and extend brands in a range of product categories – from toys and video games to home goods, food & beverage, travel, consumer electronics and Internet. She has helped clients such as LEGO, PBS Kids, The First Years, Crock-Pot, Franklin Sports, Mobil 1 and many more make meaningful connections with consumers. She has also managed numerous crises and frequently media-trains C-level executives. Laura leads the agency’s MomSquad, a team of women who bring a real parent perspective to 360PR’s campaigns. Laura has a passion for making connections – personally and in business. Her personal passion is her daughter Emma and 13-year-old lab Lucy. Despite Boston’s mostly cold weather, Laura’s a beach bum and loves summers on the Vineyard.
