Dubbed "the coolest new thing since the iPhone" by The New York Times, the Cinemin Swivel sold out online and
at retail, fueled by rave reviews and other coverage in Wired, Maxim, Vanity Fair, Esquire, USA Weekend, O -
The Oprah Magazine, Travel + Leisure, E! Online, Popular Mechanics, MTV, CNN, FOX, CNET, Gizmodo, GeekDad,
BoingBoing and many other sought-after lifestyle and tech-forward media and blogs.
WowWee partnered with Texas Instruments to develop the Cinemin Swivel pocket-sized projector. In a year dominated
by budget-minded shopping, 360PR™ was charged with launching the $299 Cinemin Swivel as a must-have lifestyle gadget
for the iPhone crowd, making it one of the holiday season's hottest gifts.
360PR™ created a campaign positioning the Cinemin Swivel as a catalyst for turning the urban landscape into living
art. Tapping into an emerging movement, we put the Cinemin Swivel in the spotlight at the world's first outdoor
projection festival, Digital Graffiti, and into the hands of filmmakers, musicians, digital artists and other
creative elite, media and bloggers.
WowWee partnered with Texas Instruments to develop the Cinemin Swivel pocket-sized projector. In a year dominated
by budget-minded shopping, 360PR™ was charged with launching the $299 Cinemin Swivel as a must-have lifestyle gadget
for the iPhone crowd, making it one of the holiday season's hottest gifts.