VALUES    |     PRACTICES & PEOPLE     |    SNAPSHOTS OF OUR WORK   360PR™ SOCIAL   |   360PR MOMSQUAD®   |   10TH ANNIVERSARY   |    CONNECT        

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player
  The Snuggie fashion show was a wild success, garnering 420MM+ impressions. Overnight, there were 150 TV segments featuring the new Snuggie line on stations across the country, comments about Snuggie on social media channels more than doubled, and sales on the Snuggie e-commerce site spiked during the week surrounding the event. Snuggie was top of mind and on gift lists heading into the holiday season and sold out at many retailers.




 


Launched in 2008 as an "As Seen On TV" brand, there was no denying the phenomenon of the Snuggie Blanket with Sleeves. But what would Snuggie do for an encore in season two?

360PR™ had just the answer – staging a full-fledged Snuggie fashion show, with Snuggie-clad models on the runway, and making the Snuggie fashion show one of the hottest tickets during New York's venerable Fashion Week. Fashionista-journalists
clamored for tickets after we leaked the invite to
bloggers, who, along with Snuggie fans on Twitter
and Facebook, starting buzzing about the event
and new Snuggie line.

Watch Allstar Products Group President Scott Boilen discuss the Snuggie success story on CBS Sunday Morning.


BACK TO SNAPSHOTS OF OUR WORK    >>
                  © 360PR, 360 Public Relations, 360PR MomSquad, the 360 logo and "Who's in Your Circle" are trademarks
                        or registered trademarks of 360 Public Relations, LLC. © 2010 360 Public Relations. All rights reserved.