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  In its first year on Facebook, Peapod, a regional business, has acquired more than 5,000 fans, cultivating a highly active community that's translated to transactions and valuable business insights.




 


360PR™ recognized the power of Facebook as a customer relationship-building platform for Peapod, the leading Internet grocer. The objective is clear: acquire and build relationships with consumers on Facebook and drive them to Peapod.com for transactions.

We created the official Peapod Facebook Fan Page with a focus on consumer polls, promotions and information sharing. Polls and interaction with fans on Peapod's Facebook Wall have proved valuable sources of consumer input – on where Peapod should deliver next, for example. Facebook has enabled Peapod to address and overcome barriers to customer acquisition, creating a forum for Peapod to dialogue with consumers about hot topics like the recycling of plastic grocery bags.

Exclusive to Facebook fans, Peapod launched its FANtastic Deals tab, offering special, Facebook-only incentives. Peapod also utilizes Facebook to engage the community in cause-related initiatives, such as its Refer-A-Friend Program benefitting food banks.


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