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  Traffic to Jabrastone.com spiked as a result of the WSJ.com story, and others followed suit, with positive reviews and "hot holiday gift" coverage in: The New York Times, Dallas Morning News, Miami Herald, Philadelphia Daily News, Orlando Sentinel, CrunchGear, Gizmodo and more. The positive PR spurred holiday sales of Jabra Stone and opened the door to new distribution partners moving into 2010.




 


In the height of Holiday 2009, 360PR™ helped Jabra unveil its first AT&T exclusive – the Jabra STONE. The challenge? To take "geeky" headsets to new, stylish ground, broadening their appeal beyond techies and driving sales.

Leveraging the Jabra STONE's sleek design, we spurred buzz with a simple, smart teaser – mailing a smooth stone engraved with Jabrastone.com to hundreds of 360PR's media and blogger contacts. Next, we put the real Jabra STONE in the hands of top-tier influencers with a design sense – like Wall Street Journal Tech Beat Writer Courtney Banks, who also contributes to Art Forum.

"For me, the Stone was the device that finally convinced me to join the Bluetooth revolution."
     – Courtney Banks, WSJ.com


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