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  The campaign netted more than 200MM sales-driving impressions, with Oprah, Good Morning America, The Associated Press, The New York Times, Bon Appetit and many others featuring Ball jars, and thousands of consumers registering for the Ball Preserving Club online.




 


360PR™ turned the down economy into an opportunity for the Ball brand, positioning the classic glass jars as a money-saving solution for budget-minded consumers. The resulting campaign was the key marketing driver of a significant sales increase for Ball jars.

Seventy-percent of Ball consumers told us they viewed canning as a way to save money on the weekly groceries. With a combination of tips from these real Ball fans and a canning expert –Ball Blue Book's Editor – we showed the nation's food media how the 125-year-old Ball jars were more relevant today than ever.


"360PR quickly and effectively leveraged the state of the economy to position Ball jars as a household value item and a cost-cutting solution, helping us exceed our sales expectations."
     – Laura Devine, Jarden Home Brands


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