Parents are true enthusiasts. The only thing stopping them from consuming more information about their kids is time – not enough of it. So it’s critical to pinpoint your communication. 360 knows the media and messages that resonate most with parents and will help you break through. We understand the search habits of the 32 million moms who are online (and millions of dads), what they’re buzzing about and how to get involved in the discussion. Reflecting the media mix and busy lifestyles of today’s parents, most 360 campaigns employ a combination of traditional media, blogger relations, grassroots partnerships and product seeding to reach parents and parent-influencers with impact.