"The real value of the mom blogger is the relatable, personal experience she brings and her ability to reach the mom next door. Mom blogs give brands an infrastructure for talking to moms at a very grassroots level."

360PR's Laura Tomasetti "Brands & Blogs:
What's Working? What's Next?"
M2Moms, October 2009

 

BOSTON MAGAZINE - MOTHER'S ILK | January 1, 2010 - How Boston became a hub for mommy bloggers, and why they think the rest of the Net should grow up. Laura Tomasetti, who pitches stories to local mommy bloggers as managing director of 360 Public Relations, says she is floored when she sees many of the blogger's resumes... READ MORE >>

SOCIETY FOR NEW COMMUNICATIONS RESEARCH HONORS AWARD WINNERS FOR INNOVATION AND SUCCESS IN THEIR USE OF NEW MEDIA | November 13, 2009 - Winners of the 2009 SNCR Excellence in New Communications Awards were announced at the 4th Annual SNCR Research Symposium & Awards Gala held at the Harvard Faculty Club in Cambridge, Mass... READ MORE >>

COUNCIL OF PUBLIC RELATIONS FIRMS ANNOUNCES 2010 BOARD OF DIRECTORS | October 29, 2009 - The Council of Public Relations Firms (Council), the industry's trade association, announced today the election of its new officers and directors... READ MORE >>

KIDSCREEN: MOMMY BLOGS GROW UP | October 12, 2009 - The fifth-annual BlogHer conference held at Chicago's Sheraton and Towers this July may stand as a watershed for the event. Along with a crowd of 1,500 attendees, the conference drew its largest corporate contingent yet... READ MORE >>

BRANDS & THE MOM BLOG: What’s Working? What’s Next? | October 9, 2009 - One of the year's hottest marketing stories has been the rise of the powerful "mom blogs" – and how they influence the sales of everything from food to cars. Now, as top marketers join together for M2Moms® – The Marketing-To-Moms Conference, show organizers have announced a complimentary, pre-conference workshop devoted exclusively to mom blogs... READ MORE >>

RENWICK WILL LEAD HEALTHY LIVING PRACTICE AT 360PR | August 19, 2009 - 360 Public Relations has promoted Victoria Renwick to vice president and named Renwick to lead the agency’s newly formed Healthy Living Practice. Since joining 360PR a year ago, Renwick has helped transform the agency’s Food Practice to one that’s focused on products and services that promote a healthy, sustainable lifestyle, including several of the country’s preeminent natural and organic brands. READ MORE >>

360PR NAMES GORDON VICE PRESIDENT, DIGITAL & SOCIAL MEDIA | August 11, 2009 - 360 Public Relations has expanded its digital practice with the hiring of Cynthia Gordon as Vice President of Digital & Social Media. Gordon previously served as Vice President of New Media & Integrated Marketing for NBC Universal’s resort division, and brings significant social media and consumer brand experience to 360PR. READ MORE >>

CONVERGE NETWORK EXPANDS, ADDING CHICAGO BASED DIG COMMUNICATIONS | August 4, 2009 - Dig Communications today became the ninth firm to join CONVERGE™, a network of public relations agencies with dominant market positions that offers clients national reach, in-market resources and highly specialized public relations expertise on-demand. READ MORE >>

360 PUBLIC RELATIONS GOES 10 FOR 12 AT BELL RINGER AWARDS | June 2, 2009 - 360PR Takes Home Top Honors for Consumer Publicity Campaign, Mom Blogger Special Events, TV Placements, Magazine Placement and Response to Breaking News. READ MORE >>

CLEMENT PROMOTED TO SENIOR VICE PRESIDENT, HEADING 360PR’S ENTERTAINMENT AND ELECTRONICS PRACTICE | May 21, 2009 - 360 Public Relations today announced the promotion of Stacey Clement to Senior Vice President. Clement, who joined 360 Public Relations in 2005 from Atari, Inc., heads 360PR’s Entertainment and Electronics Practice. READ MORE >>

THREE MORE STEP UP AT 360 PUBLIC RELATIONS | April 14, 2009 - On the heels of a recent round of promotions, 360 Public Relations today announced the promotions of three additional staff members, as John LeRoy and Stephanie Shih both step up to Assistant Account Executive, and Jackie Perchard is named Account Executive. READ MORE >>

360 PUBLIC RELATIONS PROMOTES FOUR STAFF | March 31, 2009 - 360 Public Relations today announced the promotion of four staff members: Courtney Curzi steps up to Vice President; Caroline Pierce and Michael Rush have been promoted to Account Supervisor; and Elicia Basoli has been promoted to Account Supervisor/Digital Media Manager. READ MORE >>

 



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