The term "gamer" used to conjure an image of a guy living in his parents' basement (way past his college years), who did nothing, nothing, but play games. Today, millions worldwide proudly claim the "gamer" title. Games, from poker and classic board games to massively multiplayer online games, pervade our culture like never before. Perhaps we all just need to have more fun and games provide that outlet. There are fan sites, news sites, magazines and cable networks devoted to games, not to mention a host of mass-market media that cover games. Our Entertainment & Lifestyle team spends quality time with the editors and experts who drive the coverage of today’s hot games and other home entertainment products. Rubik’s®, Lord of the Rings Online™ and Bicycle® are just a few of the brands we currently work with.