What’s Hot Around the House

360PR @Home Trendletter

Millennials Focus on Comfort, Pampering Pets An increasing number of Millennials in committed relationships are moving in together before getting married.  New data from the Coldwell Banker’s Marriage and Homebuying study shows that nearly ¼ of now-married Millennials say they purchased a home with their current spouse before their wedding.  By comparison, just 14% of […]

For Dunkin, ‘Social’ Has Always Been Part of the Strategy

Donuts = Smiles

Like a jelly donut, the learnings were deliciously sweet at a social media event held recently by the PRSA Boston chapter, especially those imparted by Dunkin’ Brands Communications Chief Officer Karen Raskopf and Jessica Gioglio, PR & Social Media Manager for Dunkin’ Donuts. Raskopf set the stage with clarity and conviction, as one gets the […]

Driving Engagement: Stonyfield, Life is good and LoJack Share Social Media Strategies

PRSA Boston’s Social Media Summit

Recently, several of us from the agency attended PRSA Boston’s Social Media Summit at Bentley University. The summit was brimming with attendees who helped peak the event’s Twitter hashtag to the nation’s second-highest trending topic. 360PR’s Director of Digital Strategy and Creative Services Kyle Bishop led the Driving Engagement panel, with Chandra Carson of Stonyfield, […]

What’s Next in Games Marketing?

Turbine's Infinite Crisis

We know what’s next in the world of video games. Sony will be releasing the Playstation 4 this holiday season. Microsoft is likely releasing the next Xbox console. The OUYA Android gaming console made a big splash on Kickstarter and will be available this summer. But what’s next in video games marketing? At the DigitalMediaWire […]

What “Best Agency to Work For” Means for Clients

360PR: Best Agency to Work For

We were honored to be named the Best Small Agency to Work For at the 2013 SABRE Awards last week. We’ve long prided ourselves on creating and investing in a culture that’s rewarding – and just plain fun – for our employees to come to every day. But what does such an honor mean to […]

Influence Beyond Your Blog at Mom 2.0

Mom 2.0 Summit Logo

This past weekend hundreds of mom (and dad) bloggers gathered in Laguna Niguel, CA for the fifth annual Mom 2.0 Summit. The conference was created as a place for bloggers and brands to connect to share best practices and to discuss partnership opportunities. As usual, the cream of the crop bloggers (such as Christine Koh […]

360PR is on the move in NYC!

360PR New York PR Firm

Our fast-growing New York circle has moved downtown to 180 Varick Street, right in the heart of the city’s new agency and media district…a  veritable creativity central.  Viacom, Saatchi & Saatchi and Wieden & Kennedy are just a few new neighbors worth noting.   Along with some awesome foodie joints like Blue Ribbon. Our creative and […]

From Kefir to Quinoa: What’s New in Natural?

grains

No event provides a better view, all in one place, to what’s new in natural than Natural Products Expo West. From foods to household cleaners to pet products, Expo West showcases the hottest products heading to natural and mass grocery shelves this year. 360PR and many of our Healthy Living practice clients had a healthy […]

Facebook’s “20% Rule”, FTC Online Crack Down, #Facebook Hashtags and Brands Utilizing Vine – 360 Digital Download

360PR Digital Download

  Facebook has once again quietly made adjustments to its page guidelines and the rules surrounding cover photos.  However this time, the changes actually work in favor of brands as Facebook has loosened the rules a little. As of March 6th, Facebook page administrators can now include contact information, purchase information and even a call-to-action on their […]

A PR Guy with a Design Eye – Trendspotting at the International Home + Housewares Show 2013

KitchenAid Mixers

By Mike Rush, 360PR @Home Practice Leader My trip out to Chicago for the Housewares Show was fitting.  With inclement weather following me wherever I seem to travel (which I   dodged by a hair), I hunkered down on my flight with 360PR’s latest book club read, What The Dog Saw by Malcom Gladwell, which […]

Fashion, Toys and Canines

LEGO Friends - Toy Fair 2013

In the wake of blizzard “Nemo” earlier this month, I headed to New York for the perfect storm of fashion, toys and canines – Fashion Week, Toy Fair and the Westminster Dog Show. I’ve always found it curious that these three big events – drawing very different audiences – collide annually. Imagine being the producer […]

The Value of your Tweet, Facebook Blocks Vine and Apps Take a Chunk of Google’s Search Pie – 360 Digital Download

360PR Digital Download

How important are your tweets? That is for Twitter to decide! One of the articles in our latest Digital Download discusses Twitter’s recent announcement that they are going to begin attaching value ratings to users’ tweets as none, low, medium and high. According to Twitter, the new metadata will allow developers to sort through millions […]

Embracing the Great Outdoors

Embracing the Great Outdoors

Beyond the Blog – 360PR MomSquad® blogger-members share ideas to capitalize on bloggers’ broader influence with moms By Pamela Brill Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® […]

Recognizing the ‘Mom’ in Mom Blogger

Clarissa Nassar

By Clarissa Nassar Embracing the Great Outdoors Moms Want Toys that “Do More” Cross-Platform Engagement of Digital Influencers and Their Audiences Connecting with Moms Offline Recognizing the ‘Mom’ in Mom Blogger Download Printable PDF Version The 360PR MomSquad® is a national network of influencer-moms who imbue client campaigns with the latest insights to reaching and […]