Digital Digest: June 20th
The Digital Digest by 360social gives you the best digital secrets, trends, tips and tricks for new tools, and general news circulating in the digital world. Have a question? Curious about a new site and what it does? Never heard about a tool mentioned recently? Contact Lesley Ridge, 360PR’s content and community manager: @lesleyridge or Facebook.com/360pr and join in the conversation using #360PR!
Coca-Cola Creates Global TV Series for Olympics: First-ever original series for big-time marketer set to air episodes of celebrity and athlete interviews, musical performances, and more during 2012 London games to capture “the vibe of London, the social aspect of it for the fans.” The series’ target audience? Teens. Ad spots are available to other brands.
Take Your iPhone Underwater With This ‘Scuba Suit’: What better way to kick-off the first day of summer than grab a waterproof case for your beloved iPhone so you can literally capture every.single.moment. While it’s not the first in the category, it’s touted as having a bit more to offer consumers, including its ability to stay dry up to 15 feet underwater. Cost: $60 (buy here.)
How Sephora Used Facebook to ‘Thrill’ Its Fan Base [CASE STUDY]: Overwhelmed by multiple social channels? Feel like you’re drowning in attempts to keep up with consumers? Take cue from beauty empire brand, Sephora, and their recent social campaign that spanned platforms. Key points: big prizes draw big crowds; leverage both online and off assets to boost performance; and don’t underestimate the power of ‘exclusive’ with your community.
Does Facebook Know Your Love Secrets? [INFOGRAPHIC]: Today’s infographic is brought to you by WorldWideLearn. Using data from University of Wisconsin researchers, news outlets, and Facebook, the team at WorldWideLearn uncovered some of us are luckier in love than others. Warning: a peak break-up time is approaching. You’ve been warned!