A dress made of meat, Nicole “Snooki” Polizzi, and a DJ spinning the hottest records of the year while wearing a giant, glowing head resembling Mickey Mouse’s noggin. Only at the MTV Video Music Awards.
The annual awards ceremony isn’t just a celebration of the most notable music videos of the year prior, but a cultural phenomenon buzzed about as much for the night’s star-studded appearances and often outrageous performances as it is for the music.
According to CNN.com’s The Marquee Blog and an MTV press release, Sunday night’s live airing of the awards pulled in the largest audience of any telecast on MTV since 2002. Whether to see Lady Gaga’s sure-to-be outlandish wardrobe choices, or Kanye’s apology (if you can call it that) to Taylor Swift after last year’s infamous spotlight-stealing incident, a reported 11.4 million people tuned in to watch the drama unfold. In addition to watching the show, people were also tweeting about it. LOTS of people. TechCrunch reported that over 1.5 million tweets referring to the show had been sent in the three hours after the broadcast began. MTV helped drive the Twitter frenzy, implementing their own Twitter tracker (image above) into the show’s broadcast, aiming to make the awards a trending topic.
We can’t wait to see what next year’s awards hold. If Ellen Degeneres has anything to do with it, it might include veggie bikinis.