It’s been awhile since the Beatles instructed the world to “come together,” but their message of peace still resonates today. Whether it’s joining Facebook with your blog, the FTC setting guidelines between bloggers and marketers, or the ongoing battle of the sexes, elements of social media rarely stand alone. This week, we’re taking a deeper look at online relationships, whether they’re between two social media services, or a government agency and a nation of product-reviewing bloggers. We’re left wondering: can’t everyone just get along?
Mashable “HOW TO: Integrate Facebook With Your Blog” – As the article’s author points out, integrating your blog’s copy with your personal Facebook page (or fan page) is a great means of exposure for your content. And really, who isn’t looking for more bang for their buck? There are several ways to cross-promote your posts, so if you’re looking to publicize your work, this piece is for you.
The Forrester Blog for Interactive Marketing Professionals “The End of Marketer-Blogger Relationships?” – There’s been a lot of buzz in the past few months surrounding product reviews, pay-for-play, and the issue of bloggers being bombarded by companies looking to get in front of niche audiences, sometimes through questionable and unethical means. On Monday, the Federal Trade Commission announced that relationships between marketers and bloggers must be fully disclosed, in other words, if a blogger receives a free product, or is paid to write a review, they have to say so. What are the implications of the changing guidelines? We’ll have to wait and see.
Brian Solis “In the World of Social Media, Women Rule” – Sorry, boys. It’s a girls’ social media world, and you’re just livin’ in it. According to a recent study published by social media guru Brian Solis, women are more active than men on Facebook, MySpace, Flickr, Twitter, Yelp and other similar sites. ‘Women Rule’ was even a recent Trending Topic on Twitter. No disrespect to our male colleagues, but here at 360PR, we’re all about girl power!