Weekly Digital News: Marketing Musts

We’re ushering in the new month with a new Weekly Digital News post. Here at 360PR, we’re all a-twitter (we’re signing up, logging on and tweeting to our hearts’ desire.) The same goes for this week’s social media buzz. It seems as if everyone’s talking about Twitter – but is it just a trend or does it have staying power? Thinking about planning a Snuggie bar crawl? How about a Tweet-Up at your local watering hole? We’re also highlighting a piece from Mashable on organizing and making the most of your events using social media. Finally, pick up tips from some of the best in the business on using social media to market your brand or product. Now read up, get out and enjoy the weekend, but make sure to send a few tweets first – the Twitterverse is waiting on you.

Mashable “60% of Twitter Users Quit Within the First Month” – Here’s a staggering statistic: In the past year, the number of Twitter users grew over one-thousand percent. But how many people are signing up and failing to stick with it? According to this article, Twitter retention rates are less than stellar.

Mashable “How To: Plan and Promote Events With Social Media” – Facebook events are small potatoes compared to the possibilities today’s wide range of networking tools offer. This piece tells you how to seamlessly organize, execute and follow-up with your event’s attendees. 

Top Rank Online Marketing Blog “25 Must Read Social Media Marketing Tips” – Want to hear what the movers and shakers of companies including Dell, Comcast, UPS and Home Depot have to say about getting your company and brand name to a mass audience? So did we. Find out what the experts have to say about the best practices in reaching and retaining an audience.

Paul Holmes Shares His “Personal Favorites” from the 2015 PR Awards Season

Video Game Publishers Reach Millions via YouTubers, Other Influencers

How Digital Is Defining Your Brand Moment

What to Eat Next! 2015 Food Trends Media, Nutrition Experts, Retailers and Brands can all Sink their Teeth Into

How to Launch Six New Products in One Day

Engaging Moms: From Jewel to Apps Mom and Dad Share

Learnings from PROI Global Meeting – A Snapshot of Social Media in China

Blogging Inside and Out for Search and Other Brand Benefits

Mom 2.0: Better than Ever for Brands & Bloggers

From Boston to Austin: A ‘360’ View of SXSW

The Fizzy Wars & Kids in the Kitchen: International Home + Housewares 2014

Natural Products Expo Serves-Up Food Trends You’ll Soon See at Your Supermarket

For Moms, It’s All About the Memories

Hit of the Week: Must-see TV Presents Opportunity for Food, Drink and Conversation