Weekly Digital News Round-up: Changes to Twitter and Facebook

It has been a Twitter and Facebook kind of week – with some exciting changes rolling out on both sites affecting brands and PR folks using social media. Here are some of my top digital news picks from the week, with a couple articles detailing these specific changes:

Twitip "Welcome to the Hive Mind; Learn How to Search Twitter" – Last week, Twitter began rolling out integrated search (finally!) and a trends feature to Twitter.com. Twitip provides analysis of the advanced Twitter search features. Key takeaway – check out the search.twitter.com "Operators" page to improve how you’re searching the site.

Twitip "10 Twitter Tools that Help You Work Smarter" -  The post title is pretty self explanatory. It lists some cool tools like TweetDeck (will change your life), Qwitter, and TweetLater. They also posted "10 More Must-Have Twitter Tools" later in the week – also helpful. (I’ve been loving the content on this blog lately)!

Mashable "Finding the Right Brand Voice on Twitter" – A very well written post from Kai Turner provides tips for brands looking to dive into the Twittersphere. Stay tuned for a more in-depth post from me relating to Kai’s article next week…

AllFacebook "How to Develop a Facebook Page That Attracts Millions of Fans" – In-depth post with tips and info about how brands can leverage Facebook to interact with consumers. Get comfortable, this one is long.

Mashable "New Facebook Pages: A Guide for Social Media Marketers" – Last week Facebook rolled out changes to "Fan Pages." Mashable provides a basic description of the changes and implications for companies. For example, now brands can sync their Twitter and Facebook accounts so select Tweets will post to Facebook as a Status Update. While many of the new changes are beneficial, there are some challenges – primarily, brands will need to post content updates even more frequently to keep their page fresh.